The audience
Your audience is your intended reader
- the person or people you want to read and respond to your writing.
Most things are written FOR someone. Who the reader is should affect what and how something is written.
So, before you start writing ask yourself: "WHO am I writing for?" For example, is it one particular person, a person in a particular job, a type of person?
Then ask yourself: "WHAT are they interested in?"
If you want someone to read what you've written, you must get his or her attention. The best way to do this is to write about something that interests them.
Readers always ask themselves 'What's in it for me?'
before they start reading. So answer your reader's WIIFM question (What's In It For Me?) as soon as possible. Think about what your reader
wants, tell them you're going to give it to them and shape everything
you say around it.
Examples of what you should write: |
If you want people to buy something don't just tell them facts about it, tell them how it will help them. If you want people to read a story, make sure that the first sentence will make them want to read on to find out what happens |
You should also ask yourself: "HOW should I write for this audience?"
Have a look at these..click here 
Who you are writing for should influence the words you use and the tone you use.
Different sorts of words are right for different sorts of people. For example, you can choose to use:
You should choose the type of words - or language - that your audience will understand and like reading.
Example: |
Never use slang in a job letter. You could use it in dialogue in a story though. |
Tone means the manner in which you address your reader. For example, your tone could be:
